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May 10, 2007
By: TOM BRANNA
Editor
L’Oréal USA recently announced that it has acquired PureOlogy Research LLC, a luxury American brand sold through hairdressers in the professional hair care market. PureOlogy’s sales in the last 12 months were $57 million. Based in Irvine, Calif., PureOlogy was founded by hairdresser Jim Markham. The brand is notable for its range of highly concentrated sulfate free shampoos with Anti Fade Complex. “We are delighted to be acquiring PureOlogy, which enjoys a remarkable reputation with Am...
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